“What the Bloomberg campaign seems to have bought into is that, when you lean into the potent combination of content creation and shamelessness, any reaction it provokes is a good reaction. This strategy provides a certain amount of freedom to a candidate when you don’t care what people think of you — as long as they’re thinking of you.” Great analysis what Mike Bloomberg is doing, and what politics has become. Charlie Warzel in the NYT: Mike Bloomberg Is Hacking Your Attention.