Exhausting Branding Exercise

“Mostly, you’ll notice gloves from brands that, unless you’ve spent a lot of time searching for gloves on Amazon, you’ve never heard of. Brands that evoke nothing in particular, but which do so in capital letters. Brands that are neither translated nor Romanized nor transliterated from another language, and which may contain words, or names, that do not seem to refer to the products they sell. ” The NYT’s John Herrman on the thousands of new, often temporary, and almost always unheard of brands flooding Amazon. All Your Favorite Brands, From BSTOEM to ZGGCD.

+ The Wirecutter: Welcome to the Era of Fake Products. “If you shop on Amazon, you’ve probably bought things from third-party sellers without knowing it. I have.”

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