“Hundreds of new staffers were rushing in, eager to cash in on a booming startup with an altruistic mission: making cigarette smoking, the leading preventable cause of death in the United States, obsolete. Instead, by the end of 2019, Juul was public health enemy number one. Between the FDA, Congress, anti-tobacco groups, parents, schools, cities, and states, there was no shortage of parties who were angry about the new youth vaping crisis and saw Juul as the main offender.” Juul Employees Say ‘Morale Is At An All-Time Low’ After Its Worst Year Ever.

+ California Sunday Magazine: The Lucrative, Largely Unregulated, and Widely Misunderstood World of Vaping.