Fraught Milk?

To everything (churn, churn, churn)/There is a season (churn, churn, churn). For milk, it was a time to gain for decades, but we’ve officially entered a time to lose. America’s number one milk producer just filed for bankruptcy. Why? For one thing, even the woke people are acting pretty lactose intolerant these days. There’s the oat milk, the pea milk, the almond milk, the soy milk, the coconut milk, the cashew milk, the rice milk, and of course the hemp milk. (I’m sure affogato few others…) And then there are the protein bars and other cereal killers that have altered the form of the once homogenized American breakfast, and left an entire industry holding a glass that’s calf full. In short, America has abandoned the curds. “Since 1975, the amount of milk consumed per capita in the U.S. has tumbled more than 40%. Americans consumed around 24 gallons per year in 1996, according to government data. That dropped to 17 gallons in 2018.” Another market in udder mayhem is a reminder that any trend can change over time, leaving us with nothing but the mammaries. (Don’t have a cow about this cheesy intro. Milking it is my brand. If it’s not your thing, you can always try the skim.)

Copied to Clipboard