Plunder the Influence

“This group already trusts influencers more than celebrities and athletes and more than half have made a purchase based on a recommendation from someone in their feed. Plus, 61% say they are already posting online about brands they like without receiving any compensation, so why not get paid?” Bloomberg: Influencer Nation: 86% of Young Americans Want to Become One. (Maybe a climate-related end of the world isn’t such a bad idea after all…)

+ Vox: There are now professional Trader Joe’s influencers.

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