Shackled and Drawn

“Although TikTok’s algorithm likely relies in part, as other systems do, on user history and video-engagement patterns, the app seems remarkably attuned to a person’s unarticulated interests. Some social algorithms are like bossy waiters: they solicit your preferences and then recommend a menu. TikTok orders you dinner by watching you look at food … The algorithm gives us whatever pleases us, and we, in turn, give the algorithm whatever pleases it. As the circle tightens, we become less and less able to separate algorithmic interests from our own.” The New Yorker: How TikTok Holds Our Attention.

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