Pedal Pushers

It’s an exercise bike. I mean, it looks like an exercise bike, but it’s really a movement, and it’s about “technology, media, software, product, experience, fitness, design, retail, apparel, logistics … [it’s] a media company that changes lives, inspires greatness, and unites people.” Unless you don’t believe the spin. Then it’s an exercise bike. NYT on Peloton’s IPO: Peloton Is a Phenomenon. Can It Last?

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