“Most offerings made with Beyond Meat and Impossible Foods are about a buck a burger more expensive. But it’s inherently cheaper to make a burger directly out of plants than it is to feed those plants to an animal first. Beef is currently cheaper because of scale. Big food companies can negotiate tremendously reduced prices for feed, and gigantic factories and supply chains are much more efficient to run. But the playing field is leveling fast.” Outside: This Is the Beginning of the End of the Beef Industry. (Full disclosure: I’m a lifelong vegetarian, so I don’t eat meat and I don’t crave food that attempts to mimic meat. I also cook a mean steak.)