The burgeoning sleep industry really wants you to go the f*ck to sleep because if you don’t, you will die. (And there’s nothing an insomniac likes more than more pressure around sleep.) Netflix and its competitors are using autoplay and other tricks to keep you up all night. Meanwhile, an endless stream of startups are here to convince you that even though technology is keeping you up, you just need one more app to get to sleep. GQ on the business of sleep.