“Copying and pasting made people look at what they shared, and think about it, at least for a moment. When the retweet button debuted, that friction diminished. Impulse superseded the at-least-minimal degree of thoughtfulness once baked into sharing. Before the retweet, Twitter was largely a convivial place. After, all hell broke loose — and spread.” Buzzfeed: The Man Who Built The Retweet: We Handed A Loaded Weapon To 4-Year-Olds. (Editor’s note: As a person who measures his self-worth in retweets, I am not in a position to provide valuable insight here.)