Ticket Master Class
“Live Nation told Billboard that artists rarely seek its help to sell their own tickets on the secondary market anymore, suggesting how fast the business is evolving as artists test its new tools to capture some of the profits that were going to resellers. “Since then, requests like these have declined virtually to zero as tools like dynamic pricing, platinum seats and VIP packages have proven to be more effective at recapturing value previously lost to the secondary market.” Billboard tracks the evolving methods monopolistic ticket sellers use to make sure very few customers get concert seats at face value. Secretly recorded phone call offers window into how Live Nation helped Metallica and other artists place tickets directly on resale market.