I imagine many of us (at least those who can avoid all the tank traffic in the streets) will be making a holiday weekend Costco run. So you might as well know what you’re getting into. How Costco gained a cult following — by breaking every rule of retail.

+ How Costco quietly became a $7-billion fast-fashion powerhouse.

+ The Oral History Of The Super Soaker.

+ A Brief History of the S’more.

+ The Rise and Fall of Kobayashi, Godfather of Competitive Eating: “They Were Making a Joke of Me.”