“Their tongues said ‘WEAR ME,’ their toeboxes said ‘PLEASE CREASE,’ and their midsoles said ‘NOT FOR RESALE.’ In a few cases, shop owners required buyers to wear the shoes out of the store, a move that damaged their resale potential since most of the resale sites sell unworn sneakers. But the attention only fueled demand.” The NYT on the rise of sneaker resellers and the corporatization of street style. Buy Low-Tops, Sell High-Tops: StockX Sneaker Exchange Is Worth $1 Billion.