“Apple’s cloud expenditure reflects the company’s determination to deliver online services like iCloud quickly and reliably, even if it must depend on a rival to do so.” Many consumers feel like they’re always spending money on Amazon. Well, so too do most companies. CNBC: Apple spends more than $30 million on Amazon’s cloud every month.

+ So that’s consumers and companies. Who’s left? Oh, right. Amazon Sets Own Lobbying Record as It Vies for Pentagon Cloud.