“In March of this year, Gucci began selling a $4,500 purse in the shape of Mickey Mouse’s head. Between the creature’s round black ears is a small handle embossed with the word ‘Gucci.’ On the brand’s website, a male model stares intensely into the camera without the slightest trace of irony that he is, in fact, toting around the disembodied head of a children’s cartoon character.” FastCo: How Disney grew its $3 billion Mickey Mouse business–by selling to adults. “All of this prompts the question: Why would adults wear items splashed with the face of a smiling rodent in the first place?”