Playing Ketchup

“Families, particularly in the U.S., have pivoted away from familiar packaged foods amid a proliferation of products marketed as being more wholesome, or that promise new tastes. The trend hasn’t been good for some of Kraft Heinz’ standbys like Jell-O and Kool-Aid and Oscar Mayer hot dogs.” AP: At Kraft Heinz, a fed investigation, and a $15.4B write-down. (Who says traditional companies can’t achieve internet company-like results…)

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