“Much has been said about Fortnite’s revenue, users, business model, origin and availability. But these narratives are overhyped. What matters is how these achievements, when added to the rest of Epic Games, stand to change the entertainment industry forever.” Matthew Ball on why the whole Fortnite thing is even bigger than it seems. Fortnite Is the Future, but Probably Not for the Reasons You Think.

+ “The Fortnite event represented something different by many orders of magnitude. By one (unsubstantiated) estimate, 10 million concurrent users attended the show in the game’s ‘Showtime’ mode. In other words, this was something much more than a concert. It was a peek, albeit a short one, at what an AR- and VR-suffused future looks like: connected congregations of embodied avatars, in mass-scale events that still manage to feel personal.” Wired: Fortnite’s Marshmello Concert Is The Future Of The Metaverse.