“In addition to knowing what people buy, Amazon also knows where people live, because they provide delivery addresses, and which credit cards they use. It knows how old their children are from their baby registries, and who has a cold, right now, from cough syrup ordered for two-hour delivery.” NYT: Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.

+ Want to follow along as Amazon takes over the universe? Tim Carmody just launched a new newsletter called The Amazon Chronicles. It should be good (until Amazon acquires him…)