“It was back then that Finkelstein started developing a political method that now reads like a how-to guide for modern right-wing populism. Finkelstein’s premise was simple: Every election is decided before it even begins. Most people know who they will vote for, what they support, and what they oppose. It’s very difficult to convince them otherwise, Finkelstein believed. It’s a lot easier to demoralize people than to motivate them. And the best way to win is to demoralize your opponent’s supporters.” An excellent behind-the-scenes look at the modern day political sport of personal destruction from Hannes Grassegger in Buzzfeed: The Unbelievable Story Of The Plot Against George Soros.