“Look, smoking hasn’t evolved in 100 years. It’s killing millions of people. We’re smokers. We’re at risk of suffering the same fate, and we want to work on this: How do you create a new ritual to replace the old one?” FastCo: How Juul, founded on a life-saving mission, became the most embattled startup of 2018. (We’ll start with the company’s $16 billion valuation and work back from there…)

+ Bloomberg: Vegas Is Now Home to the ‘World’s Biggest’ Weed Store. Of Course It Is. (Maybe cannabis legalization is really a plot to take all the cool out of smoking weed…)