Juuls Rush In
“Look, smoking hasn’t evolved in 100 years. It’s killing millions of people. We’re smokers. We’re at risk of suffering the same fate, and we want to work on this: How do you create a new ritual to replace the old one?” FastCo: How Juul, founded on a life-saving mission, became the most embattled startup of 2018. (We’ll start with the company’s $16 billion valuation and work back from there…)
+ Bloomberg: Vegas Is Now Home to the ‘World’s Biggest’ Weed Store. Of Course It Is. (Maybe cannabis legalization is really a plot to take all the cool out of smoking weed…)