Knit Picking

“She analyzed almost 100 interviews and 403,168 profiles of knitters and crocheters in the United States. She found that even on one of the Internet’s great niche social networks, offline encouragement and feedback helped most talented hobbyists recognize their ability and take the first steps toward monetizing it.” WaPo: This researcher studied 400,000 knitters and discovered what turns a hobby into a business.

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