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“Music, even when you are barely aware of it, can be surprisingly powerful. Over recent decades, researchers have found that it can affect how much time we think has passed while waiting in a queue, how co-operative shoppers are with sales staff, and even how sweet or bitter food tastes. One study found that shoppers’ preference for French or German wine shifted according to which of the respective countries’ traditional music was playing from a nearby set of speakers.” The Guardian: Inside the booming business of background music.

+ “As demo vocalists, they shape the sound of pop most directly; their bodies literally generate it. Pop singers often mimic these demo vocalists exactly, and no one notices (unless some enterprising leaker posts the demo to YouTube).” NPR: Sia Is The 21st Century’s Most Resilient Songwriter.

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