“American names are shrinking. The two most popular names in the US for baby boys in 2017 were Liam and Noah; for girls, Emma and Ava were two of the three most popular. That’s a dramatic shift from just a few decades ago. In 1990, no name in the top ten had less than five letters.” Quartz on the rise of the 4-letter baby name. (Those short words seem great as names, but the parents will never be able to get the associated domain names. That’s why I named both of my kids after a long, random string of characters…)