Meta Bollocks

“An ever-increasing number of new health companies are encouraging people to think and talk about nutrition: as a problem of personal technology, where losing weight isn’t an experience of self-deprivation, but one of optimization, not unlike increasing a year-old iPhone’s battery life or building a car that runs without gas.” The Atlantic: The Harder, Better, Faster, Stronger Language of Dieting. (Or how devices that got you to sit around all day long will be the key to getting you back in shape…)