“Reaching customers in India isn’t easy. No country is more colorfully, anachronistically chaotic. Local roads are rutted with potholes and cluttered with motorcycles, auto rickshaws, and stray dogs. Making deliveries requires Mad Max-level driving skills. Four out of five Indians earn wages in cash; credit cards are rare, and trust in transacting online has to be earned. A quarter of the population lives in poverty, and a similar proportion is illiterate.” But it’s a massive market. And Amazon wants in. “Winning here is all the more important after Amazon bombed in another immense market, China.” Bloomberg: Amazon Wants India to Shop Online, and It’s Battling Walmart for Supremacy.