“The Sharper Image put all of its resources behind the machine, taking out hundreds of thousands of dollars worth of magazine, newspaper and TV ads. Despite its $229 price tag, it became a smash hit. By the turn of the millenium, the Ionic Breeze was so popular that it made up 45% of all of the chain’s sales. And as it turned out, this was a huge problem.” It took a marketing genius to build the kingdom of flashy gadgets — and a $229 air purifier to take it all down.

+ This Astonishing Caterpillar Transforms Itself Into A Snake When Scared. (It should get into politics…)

+ Nasa photographs a rectangular iceberg. (Like, perfectly rectangular…)