“The new children’s media look nothing like what we adults would have expected. They are exuberant, cheap, weird, and multicultural. YouTube’s content for young kids—what I think of as Toddler YouTube—is a mishmash, a bricolage, a trash fire, an explosion of creativity. It’s a largely unregulated, data-driven grab for toddlers’ attention, and, as we’ve seen with the rest of social media, its ramifications may be deeper and wider than you’d initially think.” The content creators, armed with better tools to measure what sticks, are coming for your kids’ attention spans, and they are “weirder—and more globalized—than adults could have expected.” Alexis Madrigal wanted to understand this stuff. So he had to go Chennai. From The Atlantic: Raised by YouTube.