“To get the free coffee, university students must give away their names, phone numbers, email addresses and majors, or in Brown’s lingo, concentrations. Students also provide dates of birth and professional interests, entering all of the information in an online form.” NPR: No Cash Needed At This Cafe. Students Pay The Tab With Their Personal Data. (Back in my day, we’d never willingly share our private data. We waited until corporations compiled it and hackers stole it.)