Soul Proprietor

Nike, Just Do It! Nike Just Blew It! Did Nike just make the best marketing move of the decade, or did they create a Nike Error. As America faces another remarkably busy news week, that’s the debate currently consuming the internet; with some consumers celebrating the company’s decision to feature Colin Kaepernick in a new ad, and others burning their Nike gear (so far, not while wearing it). The company’s stock price took a temporary hit, but here’s the bottom line from Bloomberg: “In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral to positive.” (And don’t discount the reaction of up and coming athletes who will be picking a sponsor and will love this move by Nike.) In the broader scheme of things, Nike’s decision to celebrate Kaepernick is a reminder that today, everything is political. Choose a side or get out of the game.

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