The Nestle Plunge

“In Japan, some 100,000 users of the ‘Nestle Wellness Ambassador’ program send pictures of their food via the popular Line app that then recommends lifestyle changes and specially formulated supplements. The program can cost $600 a year for capsules that make nutrient-rich teas, smoothies and other products such as vitamin-fortified snacks. A home kit to provide samples for blood and DNA testing helps identify susceptibility to common ailments like high cholesterol or diabetes.” Welcome to the future of food and health. Bloomberg: Nestle Wants Your DNA.

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