Market Bubble

“It’s the latest foray into more-healthful offerings for the food and beverage giant, which has shifted from soft drinks toward products such as juices, hummus and oatmeal.” NPR: PepsiCo Breaks Out The Bubbly With $3.2 Billion Deal For SodaStream. (It could be a bad sign that Millennials just toasted the deal by cracking open a can of LaCroix.)

+ An unlikely fable, in which Birkenstocks become cool and double sales overnight.

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