Name Dropping

“In a reversal of years of branding and more than a century of colloquial use, the religion commonly known as the Mormon Church has asked that people stop using the word ‘Mormon’ when referring to the faith.” What caused the Church to make a change to a brand they’ve been actively building in recent years? According the faith’s leader, President Russell Nelson, “the Lord has impressed upon my mind the importance of the name He has revealed for His Church … we have work before us to bring ourselves in harmony with His will.” (I predict this will go over about as well as the time Radio Shack tried to rebrand as the The Shack…)

Copied to Clipboard