Magic Leap is releasing its first product this week. For most companies, that is the beginning of the public story. But for Magic Leap, the saga already has more chapters than Game of Thrones. The initial question was whether the world could ever catch up to Magic Leap. Today, the question is whether Magic Leap can ever catch up to its own marketing. Wired’s Jessi Hempel takes you inside Magic Leap’s quest to remake itself as an ordinary company (with a real product).