Kat Fight

“Some may be surprised to learn that chocolate is a highly litigious subject. A case for Lindt’s gold-foiled chocolate bunnies failed on distinctiveness, and Poundland’s ‘copycat’ Toblerone bar, Twin Peaks, was settled out of court.” FastCo: A fight in EU courts over KitKat bars raises questions about how much a product’s shape defines its brand. (I really hope my personal shape doesn’t define my personal brand…)

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