Tired of All the Gwyning

“But every time there was a negative story about her or her company, all that did was bring more people to the site — among them those who had similar kinds of questions and couldn’t find help in mainstream medicine. With assaults coming from all sides, Goop began to dig its heels into the dirt, not only because dirt is a natural exfoliant and also contains selenium, which is a mineral many of us are lacking and helps with thyroid function. Now Goop was growing only more successful. Now Goop was a cause, and G.P. was its martyr.” Taffy Brodesser-Akner in the NYT Mag: The Big Business of Being Gwyneth Paltrow.

+ “Toxoplasma, found in cat feces, makes mice unafraid of cats, and it could give people the courage to start their own businesses.” (You laugh, but at this very moment in Silicon Valley there is a fierce competition among those vying to clean out the litter box…)

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