“It turns out that people are separated not just by gun ownership, religion and their beliefs on affirmative action — but also by English muffins, flashlights and mustard.” What we buy can be used to predict our politics, race or education — sometimes with more than 90 percent accuracy. (Ordering the MAGA hat was a dead giveaway…)

+ On this trajectory, passengers will get about five minutes of weightlessness and the entire ride from motor ignition to landing will be 15 to 30 minutes.” Wired: The Race To Get Tourists To Suborbital Space Is Heating Up. (One of the competing companies should differentiate itself by making the trip one-way.)

+ The 2018 Audubon Photography Awards.