“How many exclamation points does it take to exclaim something? One, a human of sound mind and a decent grasp of punctuation might say. The exclamation point denotes exclamation. That is its point. One should suffice.” But that was in the good old days. How many exclamation points do you need to seem genuinely enthusiastic? A lot.

+ “The sensory profile should have enough flavors to trigger the brain’s reward system, but not enough to feel satisfying.” Here is everything you could ever want to know about Cheetos.

+ Science Finds Exactly the Right Amount of Coffee You Should Drink a Day. (Hint: You need like 3 more cups today.)

+ Dave Matthews performs a tiny desk concert.

+ InFocus: Photos of World Cup fans.

+ “A shirtless man wearing boxer shorts shut down the southbound lanes of the 110 Freeway in downtown Los Angeles for two hours Wednesday morning after he scaled an exit sign, unfurled political banners and began vaping, dancing and shouting from a bullhorn.” (This is probably a good time to remind you that I live in Northern California…)