Best Side Story

“Even the motto is a playground attempt to one-up ‘Be better,’ the catchphrase that Michelle Obama delivered to a rapturous live audience during an interview with Oprah Winfrey.” The New Yorker: The Childlike Strangeness of Melania Trump’s ‘Be Best’ Campaign. (Yes, it’s a small story in the grand scheme of things. But the pattern it follows is consistent and often incredibly weird.)

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