Parker Spot

“The appeal of the DTC movement goes like this: By selling directly to consumers online, you can avoid exorbitant retail markups and therefore afford to offer some combination of better design, qual­ity, service, and lower prices because you’ve cut out the middleman. By connect­­ing directly with consumers online, you can also better control your messages to them and, in turn, gather data about their purchase behavior, thereby enabling you to build a smarter product engine.” Inc on how Wharton became the key incubator for a movement that includes more than 400 startups are trying to become the next Warby Parker.

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