Parker Spot
“The appeal of the DTC movement goes like this: By selling directly to consumers online, you can avoid exorbitant retail markups and therefore afford to offer some combination of better design, quality, service, and lower prices because you’ve cut out the middleman. By connecting directly with consumers online, you can also better control your messages to them and, in turn, gather data about their purchase behavior, thereby enabling you to build a smarter product engine.” Inc on how Wharton became the key incubator for a movement that includes more than 400 startups are trying to become the next Warby Parker.
