“The research linking alcohol to breast cancer is deadly solid: Alcohol, regardless of whether it’s in Everclear or a vintage Bordeaux, is carcinogenic.” Stephanie Mencimer in MoJo: Did Drinking Give Me Breast Cancer? “When the evidence of alcohol’s cancer risks emerged, public health advocates sought to spread the word. In 1988, California added alcohol to its list of cancer-causing chemicals that required a warning label … Fearing health advocates would do to alcohol what they had done to tobacco, the industry fought back with an audacious marketing campaign.”