It shouldn’t surprise you that a company like Patagonia is interested in environmental issues. But these days, that interest is taking the form of political statements, public spats with the president, and lawsuits against the federal government. The maker of the world’s most ubiquitous vest is wearing politics on its sleeve. Leading with politics might be the new corporate norm, as we’re seeing more companies making their political leanings public and pulling ads from content providers that lean in the opposite direction. And it turns out that getting political can actually be good for the bottom line. GQ’s Rosecrans Baldwin at the intersection of politics and consumerism: Patagonia vs. Donald Trump.