Last week was bad for Facebook. And this week isn’t starting off all that great as the FCC is investigating the social giant over its use of people’s personal information.

+ “I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again.” Over the weekend, Facebook took out full-page newspaper ads to address the controversy. (We finally found the business model for old media: Publishing apologies from new media…)

+ This isn’t about sorry. Making it about apologies leaves the solution up to self-regulation. But the regulation must be driven from the outside — and that goes for Facebook and many, many other internet companies. Siva Vaidhyanathan in the NYT: Don’t Delete Facebook. Do Something About It. “If the people who care the most about privacy, accountability and civil discourse evacuate Facebook in disgust, the entire platform becomes even less informed and diverse. Deactivation is the opposite of activism.”

+ “Will you add your name to the petition asking Facebook to change its app permissions and ensure your privacy is protected by default?” My excellent sponsor, Mozilla, invites you to tell Facebook: this can’t happen again.