The Facebook scandal is interesting in a number of ways, not the least of which is that we’re sharing our communal outrage on the very platforms that we accuse of breaching our our trust. The expression of our anger at being turned into a set of psychographic profiles is, ultimately, adding to our psychographic profiles. Today, the story is about Zuckerberg and Cambridge Analytica. But ultimately, it’s a story about the online world we’ve been building for years, and what we want it (and us) to be. Let’s start with The New Yorker’s Adrien Chen on our lives inside the surveillance machine: “Cambridge Analytica is as much a symptom of democracy’s sickness as its cause.”

+ “I can imagine Mark Zuckerberg is devastated that his creation has been abused and misused. (Some days I have the same feeling #justsaying). I would say to him: You can fix it.” Tim Berners-Lee: This is a serious moment for the web’s future.

+ Zuck was silent for days. But then he was everywhere. Here’s his sitdown interview with CNN’s Laurie Segall.

+ “It has become obvious there are things our friend Zuckerberg isn’t telling us.” Jessi Hempel: The Irreversible Damage Of Mark Zuckerberg’s Silence.

+ And I’m probably biased, but I think this is Dave Pell at his best. The Flight of the Zuckerberg: 20 Quick Thoughts About The Facebook Scandal.