“In the age of the rock-star chef, pop-ups are their world tours. They even have specially designed posters! And merch! Follow five hot young chefs on Instagram and you’ll start to stumble upon pop-ups the way you do Bonobos ads.” How Pop-Ups Took Over America’s Restaurants.

+ Bloomberg: Conquerors of Ketchup, Sir Kensington’s Sets Sights on Ranch Dressing. (My son can identify this stuff by sight or smell. He hates it so much that he often brings his own “normal” ketchup from home when we go to a burger joint…)