Fat’s Chance

If you like churning out profits, it’s a good time to be in the butter business. As Bloomberg reports: Fat is back.

+ Everyone in Silicon Valley is doing it. And it can work. Just not necessarily in the way people hope it will. Julia Belluz: The keto diet, explained.

+ The NYT on a new study that suggests the key to weight loss is diet quality, not quantity: “The research lends strong support to the notion that diet quality, not quantity, is what helps people lose and manage their weight most easily in the long run. It also suggests that health authorities should shift away from telling the public to obsess over calories and instead encourage Americans to avoid processed foods that are made with refined starches and added sugar, like bagels, white bread, refined flour and sugary snacks.” (In other words, the fuel that powers NextDraft…)

+ “Most people who visit my bodega are not preparing to load a barbell with 220 pounds and squat it, which makes the rise in striving for more and more protein remarkable.” In Eater, Casey Johnston tracks How Protein Conquered America.