“Purdue is credited with helping develop many modern tactics of aggressive pharmaceutical promotion. Its efforts to push OxyContin included OxyContin music, fishing hats and stuffed plush toys. More recently, it has positioned itself as an advocate for fighting the opioid addiction crisis, as overdoses from prescription drugs claim thousands of American lives each year.” From Bloomberg: Pain Pill Giant Purdue to Stop Promotion of Opioids to Doctors. (Purdue should launch an anti-nausea drug because anyone who reads this story will be hard-pressed not to puke.)