Coup De Louisville
“Perhaps more than any other place in America, Louisville came to embody the contradictions of college athletics — a multibillion-dollar industry built on amateur athletes. The Adidas partnership was supposed to be a crowning achievement that validated the university as a national power.” ESPN’s look at how a midlevel school became The University of Adidas at Louisville. (It’s worth noting that while Louisville took a hit, Adidas is hotter than ever…)