The Buck Stops All Over Here

“The company’s aggressively plain yellow-and-black logo is becoming the small-town corollary to Starbucks Corp.’s two-tailed green mermaid. (Although you can spot her on canned iced coffee at Dollar General, too.) Already, there are 14,000 one-story cinder block Dollar Generals in the US—outnumbering by a few hundred the coffee chain’s domestic footprint.” From Businessweek: Dollar General Hits a Gold Mine in Rural America.

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