While the main characters change, there are certain storylines that, with minor tweaks, are repeatedly recycled and reused. When the tobacco industry was faced with increased consumer awareness and government regulation in the US, they moved their sales efforts abroad. The opioid-pushing pharmaceutical companies have followed a simliar path. And now, as Americans become increasingly aware of the toxic nature of sugar, big food companies have responded with a two-word strategy: We deliver. From the NYT: As growth slows in wealthy countries, Western food companies are aggressively expanding in developing nations, contributing to obesity and health problems. “The prevailing story is that this is the best of all possible worlds — cheap food, widely available. If you don’t think about it too hard, it makes sense,’ said Anthony Winson, who studies the political economics of nutrition at the University of Guelph in Ontario. A closer look, however, reveals a much different story, he said. ‘To put it in stark terms: The diet is killing us.'”