“People are used to seeing short video ads on platforms like Snapchat, Facebook and YouTube, but not so much on network TV, where the currency for decades has been 15- and 30-second ads.” NYT’s Sapna Maheshwari on the six-second commercials coming to NFL games on Fox. (That gives me just enough time to open some tabs, return a few emails, publish a couple tweets, update my Facebook status, and author a funny but poignant think-piece on Medium before getting back to the game.)